Defense Secretary Robert M. Gates calls for the US government to commit more money and effort to "soft power" tools, including communications, because the military alone cannot defend America's interests around the world. The NY Times quotes Gates as saying:

"We are miserable at communicating to the rest of the world what we are about as a society and a culture, about freedom and democracy, about our policies and our goals," he said. "It is just plain embarrassing that Al Qaeda is better at communicating its message on the Internet than America."

Fred Kaplan asked his readers for ideas on how to improve America's image in the world. He received 120 responses, "nearly all of them from foreigners or from Americans living abroad." Kaplan summarizes them in an interesting article in Slate Magazine:

A few common themes emerge from these suggestions: Government-sponsored PR has its limits, mainly because people see it for what it is; the important thing is to change policy, and part of that involves aligning America's approach to the world with the most attractive aspects of our culture (in the broadest sense of that word). One of those aspects is what the Bush administration constantly boasts about -- our openness and our freedom. But those boasts ring hollow when the rest of the world sees us as closed down and locked shut. The first step, then, is to reopen the doors to the world.

Kaplan describes several suggestions from readers. Very popular are calls for expansion in the Peace Corps, in Fulbright fellowships, and, in student-exchange programs.

One readers also pointed out that "globalization has stripped pop culture of nationality." Beyoncé, for instance, is very popular among young people, but they don't associate her with America." I found that interesting.

I wonder how much of the US image problem is bad policy and cannot be fixed with better public diplomacy. And how much could be fixed with better communication?

As a Fulbrighter, I instantly agree with Kaplan's readers about the importance of personal exchanges. This is not controversial. Let's focus on the internet instead. Secretary Gates said that Al Qaeda is more successful on the internet than the United States. Does that mean beheading videos are more popular with the target audience than Chocolate Rain and Evolution of Dance?  Or are the West's internet videos the problem? Perhaps it's all Germany's fault: Do Heidi Klum videos cause terrorism?

I wish the hugely popular Where the Hell is Matt? video would improve the image of the American tourist.

US bloggers are more authentic than PR firms. They could counter Al Qaeada's internet propaganda. Why have blogs so far failed to change the minds of Al Qaeda sympathizers? What could bloggers do better? In addition to writing in Arabic. And what could the Atlantic Review do? Any ideas on how to reach out and win hearts and minds?

The Boston Globe writes about an Irish woman travelling to the US for "an extended weekend of binge shopping" and claims: "With dollar low, US is one big outlet: Europeans arriving in droves for bargains"

Meanwhile, Bloomberg's John M. Berry tries reassue his readers in the Seattle Times article "Dollar down, euro up, so what?" He argues that the "U.S. dollar is still at the center of the world's financial system, and its importance isn't fading in the face of exaggerated claims to the contrary." (Via EU Digest)

Lawrence Summers, however, says "Wake up to the dangers of a deepening crisis." Bill Clinton's last secretary of the treasury writes in The Financial Times.

Morever, The Telegraph reports: "China has surged ahead of Germany for the first time to become the world's top exporter, prompting ever louder demands from the United States and Europe to revalue the yuan."

"Helmut Schmidt, the former German chancellor who initiated the US arms buildup against the Soviet Union during his term in office, considers today's Russia to be less dangerous than the United States. This is as surprising as it is provocative," writes Gabor Steingart in Spiegel International and criticizes this analysis. Here is the quote from Schmidt:

Russia poses far less of a threat to world peace today than, for example, the United States. You can go ahead and print that.

Personal comments: I am surprised and disappointed that so many Social Democrats are not concerned about the developments in Russia. It's not just Schmidt, but also Germany's Foreign Minister Steinmeier. And ex-chancellor Schroeder, who is on Gazprom's payroll, criticized Merkel's Russia policy...

The picture shows from left to right Richard von Weizsäcker, Ronald Reagan and Helmut Schmidt on 11. June 1982 near Checkpoint Charlie.

Hyperbole Alert! Mark Steyn writes in the OC Register:

On this Thanksgiving the rest of the world ought to give thanks to American national sovereignty, too. When something terrible and destructive happens a tsunami hits Indonesia, an earthquake devastates Pakistan the United States can project itself anywhere on the planet within hours and start saving lives, setting up hospitals and restoring the water supply.
Aside from Britain and France, the Europeans cannot project power in any meaningful way anywhere. When they sign on to an enterprise they claim to believe in shoring up Afghanistan's fledgling post-Taliban democracy most of them send token forces under constrained rules of engagement that prevent them doing anything more than manning the photocopier back at the base.
If America were to follow the Europeans and maintain only shriveled attenuated residual military capacity, the world would very quickly be nastier and bloodier, and far more unstable. It's not just Americans and Iraqis and Afghans who owe a debt of thanks to the U.S. soldier but all the Europeans grown plump and prosperous in a globalized economy guaranteed by the most benign hegemon in history.

Well, some European relief agencies are pretty fast as well: German relief experts at work in New Orleans. Still, I agree that the US military is the fastest and biggest provider of emergency help around the world. And Berliners continue to be grateful for the Airlift: During the 15 months long blockade of West Berlin in 1948-49, the US Air Force delivered everything the West-Berliners needed to survive (food, fuel, medicine, hope) in 190.000 flights.

I tend to agree with Steyn's comment on the European "token forces," but I doubt that "the world would very quickly be nastier and bloodier, and far more unstable," if the US reduced its defense spending. He is exaggerating the influence the United States currently has.

Anyway, Germans continue to have many reasons to be thankful for everything Americans have done for us. And I am thankful for many things, including the constantly growing number of Atlantic Review readers, commenters and guest bloggers. Thank you, ladies and gentlemen! I wish you all a Happy Thanksgiving!

Germans probably are not very thankful for Defense Secretary Gates' decision to freeze plans for further reducing Army forces in Europe. It is my impression that Germans don't consider US bases in Germany as a requirement for national security. (German readers, what do think?) The local communities surrounding the bases, however, will probably be thrilled to be able to continue business with the US forces.

The New York Times reports that the US "will maintain about 40,000 soldiers in Germany and Italy, nearly twice as many as had been envisioned under a drawdown that began two years ago, according to senior Pentagon and military officials." This issue was discussed on Atlantic Review last week, when Gates has not yet made the decision: US Forces May Stay Longer in Europe.

According to Henry Kissinger, the real transatlantic difference is that "European governments are not able any more to ask their people for great sacrifices." That's why Europe readily opts for a "soft power" approach to so many foreign policy issues. This will, of necessity, make it harder for Europe to reach a consensus with the U.S.

Asked whether "an all-out effort to restore the Cold War-era level of trans-Atlantic comity within NATO, would be a good investment for the U.S.", Mr. Kissinger expressed skepticism regarding the prospects for success. Kissinger's views on diplomacy in the post 9/11 era are described in a Wall Street Journal article (HT: Joe) by David Rivkin, a lawyer based in Washington, who served in the Justice Department under Presidents Reagan and George H.W. Bush.

Are the differences between Americans and Europeans regarding sacrifice really that big? Germany is certainly a post-heroic society. The Bundeswehr Institute of Social Sciences has even a research procejt on "Armed forces in a post-heroic society." Though, isn't America quickly moving towards a post-heroic society as well? Compared to WWII or Vietnam the casualties in Iraq are pretty small, but the calls for withdrawal are already very loud.